An annual holiday press preview of the Holiday 2017 Lookbook featured products. Selected members of the press/media were invited to the event. Collaborated with PR and helped execute needed design assets and helped set up event.
Creative Lead: Jonathan Lee
Photography: Nina Duncan
Designed Etsy Inc. reports such as the Annual Report, Proxy Statement and the Seller Census.
Creative lead: Jonathan Lee
!17 Adams Window Installation for Etsy Wholesale
This installation celebrates the growth of Etsy sellers through Etsy Wholesale. We were given the task to conceptualize this idea in our space gallery at our HQ. We selected one product and one seller and created a story of scalability that can be reached through Etsy Wholesale.
Art Direction: Katie Potochney
and Alex Drozda
Photography: Jen Hsieh
Etsy's first magazine that talks about ideas and inspiration for creative living. It features seller stories, trend inspirations using Etsy products and DIY projects.
Art Direction: Alex Drozda
Perennial (a curated florist shop).
An inventive florist shop in NYC.
Hand lettered the logo, created the stationery set and designed a simple landing page for the website.
Julia is a self-initiated chic french clothing boutique which name derives from the African butterfly Dryas iulia.
I figured I should focus on simplifying my hand lettering and design a simple, yet sophisticated logo. I focused on creating thin and thick strokes on the type, giving it a feminine, sensual and chic feel. I used the color of the butterfly and selected two colors that compliment its color.
This assignment is strictly for lettering, branding and color study and theory.
Bridal Shower Invitations! I had been wanting to design some invites. I was asked to design bridal shower invitations for a friend of mine.
I used some found vintage flower illustrations for a more rustic feel.
aromatique is an unpublished tea brand that plays around with a combination of chemisty and loose leaf teas. Brewing tea and coffee always makes me feel like it's some sort of science project, so I thought it would be fun to incorporate both subjects together.
Bijou is a collection of luxury scented candles. Responsible of creating collateral, packaging, newsletters, and updating website following brand guidelines and aesthetic.
Q Squared is an E-commerce company focusing on melamine products that are reusable and unbreakable. Q Squared's main focus is tableware products for fine dining.Contributed in helping and working closely with art director for new product development. Responsible for creating event and brand collateral, packaging, designing marketing campaigns and pushing aesthetic brand guidelines. Being the only in-house designer, I was in charge of some front-end development and communication with developers in updating the website.